Kingfisher Airlines – A Class Above the Rest
KINGFISHER Airlines promises its guests an unparalleled Good Times experience and sets new standards in the Indian skies. And has is delivered? Well SKYTRAX sure thinks so…Skytrax – the world’s leading independent research and quality evaluation body for airlines – has conferred the prestigious ‘5-Star Airline Status’ on Kingfisher Airlines earlier this year.
A 5 Star status recognizes an airline with the highest standard of product across several stringent quality assessment categories and one that consistently delivers high standards of service in on-board and airport environments. This honor makes Kingfisher Airlines one of only 6 airlines in the world to have a 5 Star rating. Kingfisher Airlines is the only 5 Star certified airline in India and it’s the only domestic airline in the world to receive a 5 Star rating.
So what makes Kingfisher Airlines- A Class Above the Rest??…let’s see:
Kingfisher Airlines is a UB Group company, a USD 2 billion diversified conglomerate, comprising of over 60 companies in major industries. The airline launched its much awaited services on 7th May 2005. Kingfisher Airlines has grown rapidly over a few years and has in a short span gathered a significant market share.
At present, Kingfisher operates only domestic routes operating 218 flights a day and a network of 38 destinations. It’s main bases are Bengaluru International Airport (Bangalore), Chhatrapati Shivaji International Airport (Mumbai), Rajiv Gandhi International Airport and Indira Gandhi International Airport(Delhi).It has announced plans to start flights to the USA with Airbus A340-500 and Airbus A380-800 aircraft.
Message from the Chairman (Dr. Vijay Mallya)
“I have personally ensured that every Kingfisher aircraft meets the global standards that I have set for myself in terms of safety and I am proud of our brand new fleet incorporating the latest technology available. I have instructed my crew to treat every guest in the same way as if they visited my home. Since I also believe in cutting-edge technology, I insisted upon an individual in-flight entertainment system for our guest’s personal viewing and listening pleasure. I demand individual attention and I suppose our guests do too!
On board Kingfisher Airlines, you will meet a crew that I have hand-picked myself. I have also personally approved their rigorous training programme. Quite apart from this, I have devoted a lot of personal time and energy in ensuring that Kingfisher Airlines is truly world-class in every sense. ”
Kingfisher Airlines: The Look
The first thing that strikes you when you fly Kingfisher is the bold use of the color Red. From the Tail of the aircraft with the logo of the kingfisher bird and the word Kingfisher painted boldly arcoss the body of the aircraft in Red to the interior decor and even the Crew uniform…it Red, Red, Red all the way.
The in-flight crew called ‘Flying Models’ are clad in short Red skirts and a trendy rolled up sleeve jacket in Red with a white shirt unlike the the traditional blazers and waist coats of other airlines. You’re not likely to see any male pursers on board either…because KF in-fight is all women!
Unlike the recent trend of Low-cost airlines…Kingfisher is a Full-service (read as Full Price) airline. Every seat from Economy known as Kingfisher Class to Kingfisher- First is treated to an individual TV with Live TV as well as well as pre recorded in-flight entertainment channels and Radio.
In-flight Meals or Snacks are served as part of the fare on every flight and small amenity kits distributed as well. They also feature an Air Boutique allowing you to shop while on board.
Kingfisher Introduced Kingfisher- First in 2006 offering First Class Service at Business Class Fares.
The Kingfisher First experience takes off even before you do at the Airport where you are greeted by a Personal Valet to assist you at every step of the way, from baggage handling to boarding. Exclusive lounges with private space, accompanied with refreshments and music.
On offer are, the plushest Sleeperette seats in the Indian skies with a 48 inch pitch, 125 degree recline, adjustable headrests and fully extendable footrests. In-flight entertainment with the latest Audio and Video on Demand system that is available on Kingfisher First. Air Travellers can watch the biggest show in the Indian skies with the latest Hollywood and Hindi blockbusters, music videos & concerts, engaging video games and lots more. All on the extra-wide personalized video screens with the comfort of noise-cancelling stereo headphones.
In Kingfisher First, each and every service has been designed to perfection. Culinary works of art with an exclusive three course menu complete with a Kingfisher sparkling welcome drink, signature dessert and freshly brewed coffee on board, world-class service experience at the hands of a superbly trained and hand-picked cabin crew. Other services available onboard are an international-class welcome pack, spectacle cleaning services, stain removers, laptop and mobile phone chargers in each seat and lots more.
A Complete Kingfisher Airlines Travel Summary by SKYTRAX
First Class : A top Quality product and service is delivered by Kingfisher Airlines for this domestic based route network. Comfortable seats arranged 2×2 in the First Class cabin, superb Inflight Catering and some of the most attentive and friendly levels of service. Airport handling aspects are also to a very high standard, setting new standards of comfort and luxury across India – and surely set to provide a mighty challenge to the world’s top airlines when Kingfisher Airlines launch long haul, international services – expected in 2008.
Economy Class : A strong economy class product is provided – comfortable seats, good quality catering and again set off with some excellent quality of service delivered from check in through to the cabin services.
INFLIGHT ENTERTAINMET: Provided on the existing domestic fleet of Airbus A320 type aircraft, with armrest PTV screens in First Class and seatback screens in Economy class. For the flight durations and route network this is of the highest quality.
STAFF SERVICE : The real winning factor for Kingfisher Airlines is the quality of staff service being provided to customers, and it is of course critical that the airline is able to sustain these high quality levels as they experience continued and rapid expansion. Staff deliver high standards of service efficiency, and in a sincere and charming manner that makes the airline stand out from the rest.
VERDICT : A young airline with ambitious expansion plans that has been developed around the ethos of delivering the highest standards of customer service – a very well balanced product is now in place for these domestic routes, and standards of staff service delivery are extremely well ranked.