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The Longest running Ad - AMUL
Category: Facts & History, News, TV & Radio | Tags: The taste of India, Amul - the taste of India, Amul butter, utterly butterly delicious , Amul products, The Amul Ad

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Guide Comments
s s nair said 10 months ago:
hi amul, we have grown up seeing your amul hoardings, and the polkadot wali baby has always fascinated us. keep the good work going.
s s nair said 10 months ago:
hi amul, we have grown up seeing your amul hoardings, and the polkadot wali baby has always fascinated us. keep the good work going.
Quasi Zany said 7 months ago:
Hi, Mr. Nair.. the best thing about the ad is you never give name to that girl of your campaign so no possibility that character name will eat brand AMUL itself. Good Luck for your work.
S S NAIR said 7 months ago:
bye bye Swine. Welcome Amul!
vidya said 3 months ago:
hi amul all your ads are simply superb till date.continue the same spirit
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Hi there,I am Avocados






In 1966, Sylvester DeCanha, who was the managing director of the advertisement agency, ASP, got the account for AMUL. The country saw the birth of a campaign whose charm has endured fickle public opinion, gimmickry and all else. Eustace Fernandez (the art director) and Sylvester decided to create a character that would charm the attention of every house wife in the country. They thought of a little girl and so it came about that the famous Amul Moppet was born. And she has always remained the cute little 4-year-old girl eating butter.
Through all the events taking place in the country, Amul always had a reply to it. It is up to date with current affairs. The first escalator in Mumbai in 1979 was celebrated with a slogan ‘Automatically Amul’. When the city witnessed a power shortage, the Amul girl said ‘Ta ta power?, Amul, Unlimited Supply’. When the Mumbai police were dealing with underworld don Dawood Ibrahim’s sister Haseena Parkar in cases ranging from extortion to cheating and forgery in May this year, the hoarding simply said ‘Haseena Maan Jayegi?’ In the early ‘90s, when the colas were getting popular, the tongue-in-cheek remark was ‘Eat the Real Thing’. When the world feared a collapse on Y2K, Amul girl interpreted the phenomenon as ‘Yes to Khana’.










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