McDonald's India in an Expansion Mode

by: Satya
McDonald's India in an Expansion Mode

McDonald's recently announced a big India expansion, which is mind-blowing. Fast-food chain McDonald's India plans to open 180-190 company-owned restaurants by 2015 with an estimated investment of up to Rs 570 crore. Considering the fact that India is a vegetarian country, McDonald's has built a primarily veggie-lover’s menu, with only a few exceptions, such as the Chicken Maharaja Mac. 

McDonald's India

McDonald's India

McDonald's India has presence in 30 cities, he said, adding all the proposed restaurants would come up in the cities where the company already has outlets. Delhi and Mumbai are the two biggest markets for the company in terms of sales, while cities like Hyderabad and Bangalore are also fast catching up. McDonald's India plans to open seven new restaurants in Bangalore this year.

The menu in India has absolutely no beef or pork on it, in deference to the local belief that cows are sacred animals. McDonald's ability to adapt to this meat-less culture is extraordinary when you consider the fact that it is best known as the chain that sells billions of hamburgers a year. Just as the company does everywhere it goes, it gives the Indian people what they want and does it better than almost anyone else.

 

Business for McDonald's India is booming, with 35% sales growth in 2008, and a similar expectation for 2009. According to The Economic Times, McDonald's plans to open around 190 stores by 2015, which would more than double the current store count of 157. It plans to employ over 12,000 people vs. the 5000 employees currently serving the chain around that country. McDonald's India is represented with outlets in 30 different Indian cities, including Mumbai, Delhi and Bangalore. 

The Core Menu at McDonald's India

Chicken Maharaja

Chicken Maharaja

Filet-O-Fish

Filet-O-Fish

McChicken

McChicken

Chicken Nuggets

Chicken Nuggets

French Fries

French Fries

McVeggie

McVeggie

Value Meals at McDonald's

Chickem McGrill Combo

Chickem McGrill Combo

Chicken McNuggets Combo

Chicken McNuggets Combo

Chicken Mexican Wrap Combo

Chicken Mexican Wrap Combo

McAaloo Tikki Combo

McAaloo Tikki Combo

Paneer Salsa Wrap Combo

Paneer Salsa Wrap Combo

McVeggie Combo

McVeggie Combo

McChicken Combo

McChicken Combo

Filet-O-Fish Combo

Filet-O-Fish Combo

Chicken Maharaja Combo

Chicken Maharaja Combo
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