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India's Take on 'Online Shopping'

Online Shopping in India has few takers. Though it has always been touted as the next big thing ever to happen, Indians have been quite skeptical about its services and growth factors. Largely the reason seems to be the lack of well designed and maintained websites of good retailers. Time and again, there seems to be a growing breed of potential Consumers who are willing to buy online products.
But, the question arises whether the Indian business has matured to move up the IT curve and consider B2C(Business to Consumers) a viable revenue model. Its seems like a territory largely untouched and underutilized, except in the travel and ticketing sector, where it is making giant strides.
In recent times, although, Indians can look forward to a glimpse of development in this sector.
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YES, there has always been demand for e-commerce in this country as people have less and less time to shop. Today consumers are looking for real good deals and they cannot be fooled and nor can you hoodwink them. If the Online Shop retails are able to provide value, quality, after sale support, timely delivery and reasonable deals people are willing to invest. This can be seen by the number on Indian consumers who order books and other products from international portals like Amazon.com, even if they have to pay hefty handling charges for the distance.